If you only buy one Dress To Impress gamepass first, Custom Makeup is the safest pick for most players. It costs less than permanent VIP, changes the face on almost every outfit, and still helps when the rest of your look uses free, Cash, code, reward, Robux, or VIP clothing.
VIP is still the biggest wardrobe expansion. The difference is that VIP gives you a room of extra items, while Custom Makeup improves the final read of almost any outfit you already have. That makes Custom Makeup easier to recommend as a first pass unless you specifically want VIP-room pieces.
The Dress To Impress wiki covers the full game loop. For item-side research, the VIP items list is better for checking what VIP unlocks, while the Robux items list covers paid cosmetic sets that are separate from feature passes.
The short answer is Custom Makeup first
Custom Makeup is the best first gamepass because it helps the part of an outfit that free clothing cannot fully replace: the face. A strong face can make a horror look sharper, a cute look softer, a baddie look more intentional, or a fantasy look more polished before the runway starts.
It also has a better first-buy price than VIP. Custom Makeup is listed at 349 Robux, while permanent VIP is listed at 799 Robux. VIP gives more raw wardrobe access, but Custom Makeup is easier to use across every theme because it is not tied to one room, one set, or one clothing type.
My simple rule is this: buy Custom Makeup first if you care about making finished outfits, buy VIP first if you already know you want VIP-exclusive clothes, and buy Run Faster or Increased Item Limit first only when that exact problem is hurting your rounds.
What each feature pass actually changes
These are the main feature gamepasses to compare before looking at Robux item sets. Roblox checkout is the final price, especially if regional pricing applies, but these listed prices are the useful comparison point.
| Gamepass | Listed price | What it changes | Buy it first if... |
|---|---|---|---|
| Custom Makeup | 349 Robux | Lets you create custom makeup with personal face details such as lips and eyebrows | You want almost every outfit to look more finished |
| VIP Pass | 799 Robux permanent | Unlocks the VIP room and VIP-only wardrobe pieces | You want the largest paid clothing expansion |
| Run Faster | 149 Robux | Lets you adjust walk speed from 0% to 100% | You lose time moving between stations |
| Increased Item Limit | 129 Robux | Raises the worn-item limit from 18 to 24 | You hit the item cap while layering |
| 2X Money | 399 Robux | Doubles money collected around the map | Cash items are still your main bottleneck |
| Materials+ | 299 Robux | The benefit description is still unclear | You are willing to wait until the in-game description explains the benefit clearly |
That table is also the buying logic. A first gamepass should solve a problem you feel every round. Custom Makeup solves outfit finish. Run Faster solves timer pressure. Increased Item Limit solves layering limits. VIP solves wardrobe variety. 2X Money solves Cash grinding. Materials+ should wait until the benefit is clear enough for you to judge.
Why Custom Makeup is the safest first buy
Dress To Impress rounds are judged by the full look, not by how expensive one clothing piece is. Makeup is part of that full read. If your face does not match the theme, the outfit can feel unfinished even when the clothing choice is good.
Custom Makeup is strong because it stacks with everything else you own. It works with standard free items, first Cash purchases, code rewards, rank pieces, VIP items, and Robux sets. That flexibility matters more than a single expensive dress or one themed paid set when you are choosing a first upgrade.
It is also easier to use on both simple and complex outfits. A newer player can use Custom Makeup to make basic free outfits look more intentional. A more advanced player can use it to push character looks, dramatic themes, dark glam, fantasy faces, doll outfits, and celebrity-inspired looks further without changing the whole wardrobe.
When VIP is the better buy
VIP becomes the better first buy when your main frustration is wardrobe access. If you keep seeing VIP-only dresses, tops, shoes, bags, accessories, or jewelry that fit your favorite styles, permanent VIP can be worth buying before anything else.
The caution is that VIP is expensive and item-dependent. You still need to choose the right pieces during the timer, color them well, and avoid leaning on VIP items when they do not fit the prompt. Owning VIP does not automatically make an outfit read better than a clean non-VIP look with strong colors, silhouette, hair, makeup, and pose choice.
A good VIP test is to look through the VIP item list and ask whether you would actually use several categories, not one item. If you want dresses, tops, bottoms, shoes, bags, accessories, and jewelry from the VIP room, VIP has real value. If you only want one or two pieces, Custom Makeup or a cheaper quality-of-life pass may be a better first spend.
Run Faster and Increased Item Limit are practical second buys
Run Faster is the best cheap convenience pass. It does not add style options, but moving faster can save time when you are bouncing between clothing racks, the Salon, patterns, colors, props, poses, and final adjustments. That makes it especially useful if you often know what you want but run out of time reaching it.
Increased Item Limit is better for players who already layer a lot. The normal cap is 18 items, and the pass raises that to 24. That extra space helps with hair combos, jewelry stacks, sleeves, belts, props, wings, socks, bags, and outfit hacks that need multiple small pieces.
Do not buy Increased Item Limit just because it is cheap. Buy it when you actually hit the cap. If your outfits usually stay under 18 items, Run Faster or Custom Makeup will probably feel better first.
2X Money and Materials+ need a specific reason
2X Money is useful when Cash is the thing slowing you down. If you are still building your Cash wardrobe, doubling map money can help you reach dresses, skirts, accessories, pose packs, walk packs, or other Cash purchases faster.
It becomes weaker once Cash is no longer your main problem. If you already own the Cash items you care about, 2X Money does not improve the outfit you are making in the current round. It helps the grind, not the styling result.
Materials+ is the easiest pass to wait on. It is listed as a paid feature pass, but the public benefit text does not clearly explain what it changes. Until the in-game purchase screen makes the effect obvious, it should not jump ahead of Custom Makeup, Run Faster, Increased Item Limit, or VIP.
Robux item sets are different from feature passes
Robux item sets can be worth buying, but they answer a different question. A set such as Sweet Berry, Queen of Hearts, French Luxury, Haunting Beauty, Rich Girl, Moongazer, Denim Star, or Limited Luxury Dress gives you specific cosmetic pieces. That is different from a feature pass that changes makeup, movement, layering, Cash earning, or VIP-room access.
Buy a Robux set when you love the actual pieces and know you will use them across themes. Do not buy one as your all-purpose first upgrade unless that set is exactly your style. A themed set can be perfect for some prompts and awkward for others, while Custom Makeup, Run Faster, and Increased Item Limit stay useful no matter which outfit base you pick.
Best buying order by play style
If you want one general ranking, use this order:
- Custom Makeup, because it improves the finish of almost every outfit.
- Run Faster, because it helps you use the timer better for a low price.
- Increased Item Limit, if you often hit 18 worn items.
- VIP Pass, if you want a large paid wardrobe expansion and will use more than a few VIP categories.
- 2X Money, if Cash grinding is still slowing down your purchases.
- Materials+, once the in-game benefit is clear enough to judge.
- Robux item sets, only when the set pieces match your personal style.
For styling-first players, Custom Makeup should be first. For collectors, VIP can move higher. For fast builders, Run Faster may feel better than any wardrobe pass. For heavy layerers, Increased Item Limit can jump ahead of Run Faster. The best purchase is the one that fixes the problem you actually notice during rounds.
