Product licenses decide what your Supermarket Simulator store is allowed to sell. You start with a small set of basic items, and each license you buy opens up new kinds of food, drinks and everyday goods to stock on your shelves and in your fridges. They unlock as your store grows, so they work like steps you climb over time. Knowing how they work helps you decide what to buy first and what to set up before you pay for it.
Store Level
Level 3
Product License 1
Adds bottled water, cheese, dark-roast coffee, eggs, milk, and black tea.
- Required Store Level
- 3
- License Price
- $200
- Products Unlocked
- Bottled Water (Aotte); Cheese (Comté); Coffee Dark Roast (Narvalo); Eggs 8-Pack (Bio); Milk (Bourlait); Tea Black (TeaPalace)
Store Level
Level 6
Product License 2
Adds peanut butter, flour, olive oil, spaghetti, basmati rice, and salt.
- Required Store Level
- 6
- License Price
- $400
- Products Unlocked
- Peanut Butter (PB's); Flour (Farine); Olive Oil (Tupiges); Pasta Spaghetti (Elo); Rice Basmati (Lustupacru); Salt (Laba)
Store Level
Level 9
Product License 3
Adds orange and apple juice, three sodas, and a six-pack of milk.
- Required Store Level
- 9
- License Price
- $550
- Products Unlocked
- Orange Juice (Bio Juice); Soda (Cola); Soda (Zap); Apple Juice (Bio Juice); Milk 6-Pack (Labol); Soda (Turko)
Product License 4
Adds two cakes, candy, cereal, a chocolate bar, and yoghurt.
- Required Store Level
- 9
- License Price
- $550
- Products Unlocked
- Cake (Bon Papa); Cake (Pépites); Candy (Bonbek); Cereal (Crispy Chibli); Chocolate Bar (Chocotte); Yoghurt (Frügen)
Store Level
Level 12
Product License 5
Adds bleach, cleaner, dishwasher tablets, hand soap, shampoo, and toilet paper.
- Required Store Level
- 12
- License Price
- $750
- Products Unlocked
- Bleach (Jaja Vevel); Cleaner (Touprop); Dishwasher Tablet (Cleandish); Hand Soap (Savion); Shampoo (Kaya); Toilet Paper (Poudou)
Product License 6
Adds two cheeses, honey, tuna, four-pack eggs, and powdered sugar.
- Required Store Level
- 12
- License Price
- $750
- Products Unlocked
- Cheese Mozzarella (Don Bernardo); Cheese Parmesan (Don Bernardo); Honey (Hone); Tuna (Stark); Eggs 4-Pack (Bio); Sugar Powdered (Pablo)
Product License 7
Adds apples, tomatoes, carrots, garlic, kiwi, lemons, mangoes, and mushrooms.
- Required Store Level
- 12
- License Price
- $750
- Products Unlocked
- Apple; Tomato; Carrot; Garlic; Kiwi; Lemon; Mango; Mushroom
Store Level
Level 13
Product License 8
Adds butter, cereal, chicken, French fries, mixed pizza, and potatoes.
- Required Store Level
- 13
- License Price
- $1,100
- Products Unlocked
- Butter (Paysans); Cereal (Honey Bees); Chicken (Mwef); French Fries (Vandame's); Pizza Mixed (DeNiro); Potato Bag (Miam)
Store Level
Level 16
Product License 9
Adds Mimolette cheese, light-roast coffee, bottled water, eggs, elbow pasta, brown sugar, and green tea.
- Required Store Level
- 16
- License Price
- $1,950
- Products Unlocked
- Cheese (Mimolette); Coffee Light Roast (Narvalo); Bottled Water (Montcuq); Eggs 12-Pack (Bio); Pasta Elbows (Lustupacru); Sugar Brown (Susu); Tea Green (TeaPalace)
Product License 10
Adds moussaka, salmon, scallop gratin, steak, two sushi sizes, and veal chops.
- Required Store Level
- 16
- License Price
- $1,950
- Products Unlocked
- Moussaka (Ronpoint); Salmon (NordicHarbor); Scallop Gratin (Prypiat); Steak (Bovora); Sushi Large (Ulego); Sushi Small (Ulego); Veal Chop (Bovora)
Store Level
Level 20
Product License 11
Adds crab sticks, hot sauce, chocolate ice cream, ketchup, mayonnaise, and cheddar pizza.
- Required Store Level
- 20
- License Price
- $2,800
- Products Unlocked
- Crab Stick (Sans); Hot Sauce (Hothot); Icecream Chocolate (MaxiCone); Ketchup (Kekette); Mayonnaise (Yoyo); Pizza Cheddar (ChezzyPizz)
Store Level
Level 25
Product License 12
Adds melons, onions, pears, pineapples, potatoes, squash, zucchini, watermelons, and artichokes.
- Required Store Level
- 25
- License Price
- $3,000
- Products Unlocked
- Melon; Onion; Pear; Pineapple; Potato; Squash; Zucchini; Watermelon; Artichoke
Store Level
Level 30
Product License 13
Adds blonde ale in three forms, lager, chips, houmous, and vodka.
- Required Store Level
- 30
- License Price
- $3,500
- Products Unlocked
- Beer Blonde Ale 6-Pack (Fess); Beer Blonde Ale - Keg (Fess); Beer Blonde Ale (Fess); Beer Lager (Teochew); Chips (Covidos); Houmous (Bibi); Vodka (Eay)
Product License 14
Adds chips, flour, mashed potatoes, pepper, rice, sandwich bread, and powdered sugar.
- Required Store Level
- 30
- License Price
- $3,500
- Products Unlocked
- Chips (Chipos); Flour (Sublett's); Mashed Potatoes (Puray); Pepper (Afyon); Rice (Elo); Sandwich Bread (Ron's); Sugar Powdered (Boully)
Store Level
Level 42
Product License 15
Adds bleach, two cleaners, dishwasher tablets, durian dish soap, and toilet paper.
- Required Store Level
- 42
- License Price
- $5,000
- Products Unlocked
- Bleach (WC Boeff); Cleaner (Kilemol); Dishwasher Tablet (Boum); Cleaner (Yamo); Dish Soap Durian (Sapu); Toilet Paper (Bidet)
Product License 16
Adds a ham-and-cheese galette, ground beef, ham pastry, ham, lasagna, proscuito, and chicken legs.
- Required Store Level
- 42
- License Price
- $5,000
- Products Unlocked
- Galette Ham & Cheese (Prypiat); Ground Beef (Bovora); Ham Pastry (Ronpoint); Ham (B&K); Lasagna (Ronpoint); Proscuito (Sapore); Chicken Leg (Bovora)
Product License 17
Adds medium-roast coffee, four sodas, and light brown sugar.
- Required Store Level
- 42
- License Price
- $5,000
- Products Unlocked
- Coffee Medium Roast (Narvalo); Soda (JusTsistu); Soda (Kouje); Soda (Pulp); Soda (Ropico); Sugar Light Brown (Daron)
Store Level
Level 56
Product License 18
Adds green beans, two ice creams, pizza, potato pops, and a vegetable mix.
- Required Store Level
- 56
- License Price
- $9,500
- Products Unlocked
- Green Beans (MrBean); Icecream Vanilla (MaxiCone); Icecream (Bonbek); Pizza (Bigtony); Potato Pops (Spok); Veggie Mix (Ege)
Product License 19
Adds blonde ale, lager in two forms, vodka, whiskey, and wine.
- Required Store Level
- 56
- License Price
- $9,500
- Products Unlocked
- Beer Blonde Ale (BK); Beer Lager 6-Pack (Teochew); Beer Lager - Keg (Teochew); Vodka (Magnat); Whiskey (Grand Marnier); Wine (Chebon)
Product License 20
Adds parmesan and gruyere cheeses, clotted cream, penne, rice, sugar cane, and yoghurt.
- Required Store Level
- 56
- License Price
- $9,500
- Products Unlocked
- Cheese Parmesan (Eros); Cheese (Gruyere); Clotted Cream (Etron); Pasta Penne (Parillo); Rice (Uncle Tony's); Sugar Cane (Daron); Yoghurt (Madone)
Store Level
Level 63
Product License 21
Adds avocados, bananas, grapefruit, pumpkins, papayas, and clementines.
- Required Store Level
- 63
- License Price
- $12,000
- Products Unlocked
- Avocado; Banana; Grapefruit; Pumpkin; Papaya; Clementine
Store Level
Level 70
Product License 22
Adds cleaner, dishwasher tablets, lemon dish soap, and fabric softener.
- Required Store Level
- 70
- License Price
- $16,000
- Products Unlocked
- Cleaner (Wesh); Dishwasher Tablet (Cemagik); Dish Soap Lemon (Mouss); Fabric Softener (Souplesse)
Product License 23
Adds six books, from ABC to Mother and Child.
- Required Store Level
- 70
- License Price
- $16,000
- Products Unlocked
- Book (ABC); Book (Colors); Book (Donnine); Book (Electromagnetic Field); Book (I Won't Share); Book (Mother and Child)
Product License 24
Adds a cleaner, two cat foods, and dog food.
- Required Store Level
- 70
- License Price
- $16,000
- Products Unlocked
- Cleaner (Le Triangle); Cat Food (Miaoumiam); Cat Food (Patpat); Dog Food (Patpat)
Store Level
Level 81
Product License 25
Adds cakes, chips, chocolate spread, two soda multipacks, and bottled water.
- Required Store Level
- 81
- License Price
- $22,000
- Products Unlocked
- Cake (Gerbe); Cake (Marbré); Chips (Vin's); Chocolate Spread (Patatartine); Soda Can 6-Pack (Cola); Soda Can 6-Pack (Zap); Bottled Water (Fort-Lacs)
Product License 26
Adds fabric softener, paper towels, toilet paper, and toothpaste.
- Required Store Level
- 81
- License Price
- $22,000
- Products Unlocked
- Fabric Softener (Toudou); Paper Towel (Compact); Toilet Paper (Petus); Toothpaste (Signoulos)
Product License 27
Adds six more books, including Once Upon a Time and Vintage Storybook.
- Required Store Level
- 81
- License Price
- $22,000
- Products Unlocked
- Book (Krok); Book (Once Upon a Time); Book (Piticha); Book (The Surprise); Book (Vintage Storybook); Book (Wombat)
Product License 28
Adds two cakes, a chocolate bar, chocolate powder, sugar, and yoghurt.
- Required Store Level
- 81
- License Price
- $22,000
- Products Unlocked
- Cake (Prairie); Cake (St Michmich); Chocolate Bar (Denorme); Chocolate Powder (Boudain); Sugar (Daron); Yoghurt (Yowp)
Store Level
Level 90
Product License 29
Adds blonde ale in two forms, two whiskeys, and two wines.
- Required Store Level
- 90
- License Price
- $30,000
- Products Unlocked
- Beer Blonde Ale 6-Pack (BK); Beer Blonde Ale - Keg (Dehl); Whiskey (Jack Sublett); Whisky (Japanese); Wine (Heng); Wine (Pouilleux)
What Product Licenses Do in Supermarket Simulator
Your store runs on a simple routine. You order stock through the in-game computer, unpack it, put it on the shelves, and sell it at prices you set. A product license widens that routine by adding new types of products to what you can order, and some also bring new brands of items you may already carry.
Their value comes from variety. The more products you can sell, the more reasons shoppers have to pick something up on each visit, and the more you can earn from every visit.
How to Unlock and Buy a Product License
Every license has two requirements: a store level you have to reach and enough cash to pay for it. Store level grows from the experience you earn by selling items, so the regular sales that keep your shelves full are also what open up new licenses. When you qualify, open the license management panel on the in-game computer and buy it there. Once you buy one, its products appear straight away in the Market app on the computer, ready to order.
What to Set Up Before Buying a License
Some products need equipment before you can stock them. Cold items need a fridge, and frozen goods need a freezer. The first license you can buy, at store level 3, adds cold items like milk, cheese and eggs, so you'll want a fridge in place before you pay for it.
Three of the licenses add fresh fruit and vegetables. These go on produce stalls and are sold by weight, so you'll also need a scale before your first produce delivery arrives. Plan the cash for new furniture ahead of time so new products have somewhere to go the day they arrive.
Stocking Licensed Products and Turning Licenses On or Off
Once you own a license, shoppers start looking for its products and complain when one is missing. That's why it's better to keep a core set of items well stocked than to spread thin across everything.
You can also switch a purchased license on or off. Its products are hidden from the Market and Pricing screens while it's off, which is handy when a product line is more than your store can support for now, and you can turn it back on once you have the room.
Which Product Licenses Matter Most
The early licenses are the foundation. They add everyday staples and dairy, which need little more than shelves and a fridge to carry.
The middle licenses bring drinks, frozen food, cleaning supplies, fresh produce and condiments. The later ones reach into alcohol, meat, pet food, books and more. Frozen goods need freezers, and the later groups usually need more shelf space, so plan for those before you buy.
Do Product Licenses Bring In More Customers?
The number of shoppers who visit each day grows with your store level. Licenses are best thought of as more things to sell. Still, a wider range gives every shopper more to pick up, which can mean more money from each visit.
FAQ
How much do product licenses cost?
Costs climb as you move up the store levels. The early licenses are affordable once your income is steady, while the top ones need a lot more saved cash and are long-term goals.
Do I need to buy every product license?
No. A few are worth getting early on, but the rest only pay off once your store has the shelf space, fridges and cash to carry them. Buying them as your store can handle them keeps your profit steady.
Which product license should I buy first?
Start with the early staples. Jumping straight to pricier products makes it much harder to keep your profit up, while the cheaper staples let you build stock and cash at a manageable pace.

