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  3. Supermarket Simulator>
  4. Product Licenses

All 29 Product Licenses and Costs in Supermarket Simulator

Updated on November 1, 2026 (3 days ago)

Product licenses decide what your Supermarket Simulator store is allowed to sell. You start with a small set of basic items, and each license you buy opens up new kinds of food, drinks and everyday goods to stock on your shelves and in your fridges. They unlock as your store grows, so they work like steps you climb over time. Knowing how they work helps you decide what to buy first and what to set up before you pay for it.

View

Store Level

Level 3

1 items

Product License 1

Adds bottled water, cheese, dark-roast coffee, eggs, milk, and black tea.

Required Store Level
3
License Price
$200
Products Unlocked
Bottled Water (Aotte); Cheese (Comté); Coffee Dark Roast (Narvalo); Eggs 8-Pack (Bio); Milk (Bourlait); Tea Black (TeaPalace)

Store Level

Level 6

1 items

Product License 2

Adds peanut butter, flour, olive oil, spaghetti, basmati rice, and salt.

Required Store Level
6
License Price
$400
Products Unlocked
Peanut Butter (PB's); Flour (Farine); Olive Oil (Tupiges); Pasta Spaghetti (Elo); Rice Basmati (Lustupacru); Salt (Laba)

Store Level

Level 9

2 items

Product License 3

Adds orange and apple juice, three sodas, and a six-pack of milk.

Required Store Level
9
License Price
$550
Products Unlocked
Orange Juice (Bio Juice); Soda (Cola); Soda (Zap); Apple Juice (Bio Juice); Milk 6-Pack (Labol); Soda (Turko)

Product License 4

Adds two cakes, candy, cereal, a chocolate bar, and yoghurt.

Required Store Level
9
License Price
$550
Products Unlocked
Cake (Bon Papa); Cake (Pépites); Candy (Bonbek); Cereal (Crispy Chibli); Chocolate Bar (Chocotte); Yoghurt (Frügen)

Store Level

Level 12

3 items

Product License 5

Adds bleach, cleaner, dishwasher tablets, hand soap, shampoo, and toilet paper.

Required Store Level
12
License Price
$750
Products Unlocked
Bleach (Jaja Vevel); Cleaner (Touprop); Dishwasher Tablet (Cleandish); Hand Soap (Savion); Shampoo (Kaya); Toilet Paper (Poudou)

Product License 6

Adds two cheeses, honey, tuna, four-pack eggs, and powdered sugar.

Required Store Level
12
License Price
$750
Products Unlocked
Cheese Mozzarella (Don Bernardo); Cheese Parmesan (Don Bernardo); Honey (Hone); Tuna (Stark); Eggs 4-Pack (Bio); Sugar Powdered (Pablo)

Product License 7

Adds apples, tomatoes, carrots, garlic, kiwi, lemons, mangoes, and mushrooms.

Required Store Level
12
License Price
$750
Products Unlocked
Apple; Tomato; Carrot; Garlic; Kiwi; Lemon; Mango; Mushroom

Store Level

Level 13

1 items

Product License 8

Adds butter, cereal, chicken, French fries, mixed pizza, and potatoes.

Required Store Level
13
License Price
$1,100
Products Unlocked
Butter (Paysans); Cereal (Honey Bees); Chicken (Mwef); French Fries (Vandame's); Pizza Mixed (DeNiro); Potato Bag (Miam)

Store Level

Level 16

2 items

Product License 9

Adds Mimolette cheese, light-roast coffee, bottled water, eggs, elbow pasta, brown sugar, and green tea.

Required Store Level
16
License Price
$1,950
Products Unlocked
Cheese (Mimolette); Coffee Light Roast (Narvalo); Bottled Water (Montcuq); Eggs 12-Pack (Bio); Pasta Elbows (Lustupacru); Sugar Brown (Susu); Tea Green (TeaPalace)

Product License 10

Adds moussaka, salmon, scallop gratin, steak, two sushi sizes, and veal chops.

Required Store Level
16
License Price
$1,950
Products Unlocked
Moussaka (Ronpoint); Salmon (NordicHarbor); Scallop Gratin (Prypiat); Steak (Bovora); Sushi Large (Ulego); Sushi Small (Ulego); Veal Chop (Bovora)

Store Level

Level 20

1 items

Product License 11

Adds crab sticks, hot sauce, chocolate ice cream, ketchup, mayonnaise, and cheddar pizza.

Required Store Level
20
License Price
$2,800
Products Unlocked
Crab Stick (Sans); Hot Sauce (Hothot); Icecream Chocolate (MaxiCone); Ketchup (Kekette); Mayonnaise (Yoyo); Pizza Cheddar (ChezzyPizz)

Store Level

Level 25

1 items

Product License 12

Adds melons, onions, pears, pineapples, potatoes, squash, zucchini, watermelons, and artichokes.

Required Store Level
25
License Price
$3,000
Products Unlocked
Melon; Onion; Pear; Pineapple; Potato; Squash; Zucchini; Watermelon; Artichoke

Store Level

Level 30

2 items

Product License 13

Adds blonde ale in three forms, lager, chips, houmous, and vodka.

Required Store Level
30
License Price
$3,500
Products Unlocked
Beer Blonde Ale 6-Pack (Fess); Beer Blonde Ale - Keg (Fess); Beer Blonde Ale (Fess); Beer Lager (Teochew); Chips (Covidos); Houmous (Bibi); Vodka (Eay)

Product License 14

Adds chips, flour, mashed potatoes, pepper, rice, sandwich bread, and powdered sugar.

Required Store Level
30
License Price
$3,500
Products Unlocked
Chips (Chipos); Flour (Sublett's); Mashed Potatoes (Puray); Pepper (Afyon); Rice (Elo); Sandwich Bread (Ron's); Sugar Powdered (Boully)

Store Level

Level 42

3 items

Product License 15

Adds bleach, two cleaners, dishwasher tablets, durian dish soap, and toilet paper.

Required Store Level
42
License Price
$5,000
Products Unlocked
Bleach (WC Boeff); Cleaner (Kilemol); Dishwasher Tablet (Boum); Cleaner (Yamo); Dish Soap Durian (Sapu); Toilet Paper (Bidet)

Product License 16

Adds a ham-and-cheese galette, ground beef, ham pastry, ham, lasagna, proscuito, and chicken legs.

Required Store Level
42
License Price
$5,000
Products Unlocked
Galette Ham & Cheese (Prypiat); Ground Beef (Bovora); Ham Pastry (Ronpoint); Ham (B&K); Lasagna (Ronpoint); Proscuito (Sapore); Chicken Leg (Bovora)

Product License 17

Adds medium-roast coffee, four sodas, and light brown sugar.

Required Store Level
42
License Price
$5,000
Products Unlocked
Coffee Medium Roast (Narvalo); Soda (JusTsistu); Soda (Kouje); Soda (Pulp); Soda (Ropico); Sugar Light Brown (Daron)

Store Level

Level 56

3 items

Product License 18

Adds green beans, two ice creams, pizza, potato pops, and a vegetable mix.

Required Store Level
56
License Price
$9,500
Products Unlocked
Green Beans (MrBean); Icecream Vanilla (MaxiCone); Icecream (Bonbek); Pizza (Bigtony); Potato Pops (Spok); Veggie Mix (Ege)

Product License 19

Adds blonde ale, lager in two forms, vodka, whiskey, and wine.

Required Store Level
56
License Price
$9,500
Products Unlocked
Beer Blonde Ale (BK); Beer Lager 6-Pack (Teochew); Beer Lager - Keg (Teochew); Vodka (Magnat); Whiskey (Grand Marnier); Wine (Chebon)

Product License 20

Adds parmesan and gruyere cheeses, clotted cream, penne, rice, sugar cane, and yoghurt.

Required Store Level
56
License Price
$9,500
Products Unlocked
Cheese Parmesan (Eros); Cheese (Gruyere); Clotted Cream (Etron); Pasta Penne (Parillo); Rice (Uncle Tony's); Sugar Cane (Daron); Yoghurt (Madone)

Store Level

Level 63

1 items

Product License 21

Adds avocados, bananas, grapefruit, pumpkins, papayas, and clementines.

Required Store Level
63
License Price
$12,000
Products Unlocked
Avocado; Banana; Grapefruit; Pumpkin; Papaya; Clementine

Store Level

Level 70

3 items

Product License 22

Adds cleaner, dishwasher tablets, lemon dish soap, and fabric softener.

Required Store Level
70
License Price
$16,000
Products Unlocked
Cleaner (Wesh); Dishwasher Tablet (Cemagik); Dish Soap Lemon (Mouss); Fabric Softener (Souplesse)

Product License 23

Adds six books, from ABC to Mother and Child.

Required Store Level
70
License Price
$16,000
Products Unlocked
Book (ABC); Book (Colors); Book (Donnine); Book (Electromagnetic Field); Book (I Won't Share); Book (Mother and Child)

Product License 24

Adds a cleaner, two cat foods, and dog food.

Required Store Level
70
License Price
$16,000
Products Unlocked
Cleaner (Le Triangle); Cat Food (Miaoumiam); Cat Food (Patpat); Dog Food (Patpat)

Store Level

Level 81

4 items

Product License 25

Adds cakes, chips, chocolate spread, two soda multipacks, and bottled water.

Required Store Level
81
License Price
$22,000
Products Unlocked
Cake (Gerbe); Cake (Marbré); Chips (Vin's); Chocolate Spread (Patatartine); Soda Can 6-Pack (Cola); Soda Can 6-Pack (Zap); Bottled Water (Fort-Lacs)

Product License 26

Adds fabric softener, paper towels, toilet paper, and toothpaste.

Required Store Level
81
License Price
$22,000
Products Unlocked
Fabric Softener (Toudou); Paper Towel (Compact); Toilet Paper (Petus); Toothpaste (Signoulos)

Product License 27

Adds six more books, including Once Upon a Time and Vintage Storybook.

Required Store Level
81
License Price
$22,000
Products Unlocked
Book (Krok); Book (Once Upon a Time); Book (Piticha); Book (The Surprise); Book (Vintage Storybook); Book (Wombat)

Product License 28

Adds two cakes, a chocolate bar, chocolate powder, sugar, and yoghurt.

Required Store Level
81
License Price
$22,000
Products Unlocked
Cake (Prairie); Cake (St Michmich); Chocolate Bar (Denorme); Chocolate Powder (Boudain); Sugar (Daron); Yoghurt (Yowp)

Store Level

Level 90

1 items

Product License 29

Adds blonde ale in two forms, two whiskeys, and two wines.

Required Store Level
90
License Price
$30,000
Products Unlocked
Beer Blonde Ale 6-Pack (BK); Beer Blonde Ale - Keg (Dehl); Whiskey (Jack Sublett); Whisky (Japanese); Wine (Heng); Wine (Pouilleux)

What Product Licenses Do in Supermarket Simulator

Your store runs on a simple routine. You order stock through the in-game computer, unpack it, put it on the shelves, and sell it at prices you set. A product license widens that routine by adding new types of products to what you can order, and some also bring new brands of items you may already carry.

Their value comes from variety. The more products you can sell, the more reasons shoppers have to pick something up on each visit, and the more you can earn from every visit.

How to Unlock and Buy a Product License

Every license has two requirements: a store level you have to reach and enough cash to pay for it. Store level grows from the experience you earn by selling items, so the regular sales that keep your shelves full are also what open up new licenses. When you qualify, open the license management panel on the in-game computer and buy it there. Once you buy one, its products appear straight away in the Market app on the computer, ready to order.

What to Set Up Before Buying a License

Some products need equipment before you can stock them. Cold items need a fridge, and frozen goods need a freezer. The first license you can buy, at store level 3, adds cold items like milk, cheese and eggs, so you'll want a fridge in place before you pay for it.

Three of the licenses add fresh fruit and vegetables. These go on produce stalls and are sold by weight, so you'll also need a scale before your first produce delivery arrives. Plan the cash for new furniture ahead of time so new products have somewhere to go the day they arrive.

Stocking Licensed Products and Turning Licenses On or Off

Once you own a license, shoppers start looking for its products and complain when one is missing. That's why it's better to keep a core set of items well stocked than to spread thin across everything.

You can also switch a purchased license on or off. Its products are hidden from the Market and Pricing screens while it's off, which is handy when a product line is more than your store can support for now, and you can turn it back on once you have the room.

Which Product Licenses Matter Most

The early licenses are the foundation. They add everyday staples and dairy, which need little more than shelves and a fridge to carry.

The middle licenses bring drinks, frozen food, cleaning supplies, fresh produce and condiments. The later ones reach into alcohol, meat, pet food, books and more. Frozen goods need freezers, and the later groups usually need more shelf space, so plan for those before you buy.

Do Product Licenses Bring In More Customers?

The number of shoppers who visit each day grows with your store level. Licenses are best thought of as more things to sell. Still, a wider range gives every shopper more to pick up, which can mean more money from each visit.

FAQ

Q.

How much do product licenses cost?

Costs climb as you move up the store levels. The early licenses are affordable once your income is steady, while the top ones need a lot more saved cash and are long-term goals.

Q.

Do I need to buy every product license?

No. A few are worth getting early on, but the rest only pay off once your store has the shelf space, fridges and cash to carry them. Buying them as your store can handle them keeps your profit steady.

Q.

Which product license should I buy first?

Start with the early staples. Jumping straight to pricier products makes it much harder to keep your profit up, while the cheaper staples let you build stock and cash at a manageable pace.

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