Selfridges London has opened a Grand Theft Auto VI pop-up themed on Vice City, the fictional city based on Miami. It opened on 9 November 2026, with Rockstar Games bringing the game's world into The Corner Shop on Oxford Street. It runs until 28 November, and it overlaps the game's launch on 19 November.
| Detail | What's confirmed |
|---|---|
| Activation dates | 9 to 28 November 2026 |
| Location | The Corner Shop, Selfridges London, 400 Oxford Street, W1A 1AB |
| Other stores | Selfridges Birmingham and Manchester, merchandise while stocks last |
| Grotti Cheetah replica | £1 million through Selfridges Personal Shopping |
| Goodtime State Collector's Box | Pre-order at The Corner Shop before launch day |
| GTA VI: The Album vinyl | Available from 19 November 2026 |
| Game launch | 19 November 2026 on PlayStation 5 and Xbox Series X/S |
Where and When to See the GTA 6 Vice City Pop-Up in London
The pop-up runs from 9 to 28 November 2026 at The Corner Shop in Selfridges London, 400 Oxford Street. The outside of the store is lit in GTA 6 colours, and the façade gives panoramic views of Leonida, the sunny state the game is set in. It's worth starting there before going inside.
Inside, the displays are built around the game. A giant Macca the Gator figure stands about 10 feet tall, and there's a VI logo sign plus a real Grotti Cheetah, which is covered in its own section. Opening hours and any booking rules haven't been confirmed, so check with Selfridges before you travel. Queues have been long, so allow time to wait.
The pop-up is part of GTA 6's wider marketing campaign, which has taken over cities around the world, most notably Miami.
Merchandise on Sale at the Selfridges Vice City Pop-Up
Most of the range is clothing and sports gear, along with official GTA VI pieces and exclusive collaborations. Selfridges lists these main lines:
- Vice City Manatees football jerseys, hoodies and vests
- Vice City Narcos basketball jerseys, shorts and joggers
- Burger Shot T-shirts, aprons and caps
- I Heart VC T-shirts and varsity jackets
- A Members Only sports jacket and a Winmau dartboard set
The range has more than 60 items in total, including bags, mugs, pins, keychains, luggage tags and basketball sets. More than half are said to be exclusive to Selfridges. Prices run from a £5 shot glass up to the £2,500 Goodtime State Varsity Jacket.
The online range has sold out, including the £2,500 jacket, so the shop is where most items are available. Products can be bought at the London shop and at the Birmingham and Manchester stores while stocks last. Those two cities appear to carry a smaller selection, mostly caps and shirts, rather than the full range. Purchases come in GTA VI logo bags, and some items can be tried on before you buy. Prices and stock can change, so check before you go.
The Real Grotti Cheetah: Price, Details and How to Ask
Few cars are as closely tied to the GTA series as the Grotti Cheetah. For the launch, Rockstar Games worked with West Coast Customs to bring a customised version to the shop. Selfridges describes it as a retro sports car painted in Vice City's signature pink and blue.
The car is on display at The Corner Shop. It was flown in from Miami after being used in a variety of shoots, and it's a fully functional reproduction. Selfridges lists it as available to purchase for £1 million through Selfridges Personal Shopping. No sale has been announced.
If you want to ask about it:
- Contact Selfridges Personal Shopping and ask about the Grotti Cheetah.
- Confirm the £1 million price and whether the car is still available, since listings can change.
- Ask about delivery and purchase terms, which the listing doesn't cover.
Collector's Box and Album Vinyl Around the GTA 6 Launch
Two more Selfridges products are tied to the game's release. The Goodtime State Collector's Box is a premium set of collectables and souvenirs inspired by Leonida's cartoon series, MACCA & FRIENDS. It can be pre-ordered at The Corner Shop before launch day on 19 November.
Grand Theft Auto VI: The Album is a limited-edition vinyl with 34 tracks from the game's world. It features artists including Travis Scott, Cardi B, PinkPantheress, Fred Again and Étienne de Crécy. It goes on sale from 19 November.
